Wedge Strategy

We are a challenger brand entering the [Insert Industry] market against entrenched incumbents. Design a 'Wedge Strategy' for our Go-to-Market. Identify a hyper-specific, underserved sub-segment of the market we can monopolize first. 

Outline a 90-day execution plan detailing: 1) The 'hook' to acquire them, 2) The low-cost distribution channels we will use (excluding paid ads), and 3) How we will leverage this initial beachhead to expand into the broader market.