Jobs-to-be-Done

Forget traditional demographic personas. Conduct a 'Jobs-to-be-Done' (JTBD) analysis for customers buying [Insert Product/Service]. 

Identify the 4 primary 'Jobs' the customer is hiring this product to do. 

For each Job, map out: 1) The functional need, 2) The emotional need, 3) The social need, and 4) The current friction points with existing solutions. 

Suggest one entirely new product feature that would eliminate the biggest friction point.