Eliminate, Reduce, Raise, Create

Apply the 'Blue Ocean Strategy' framework to the [Insert Industry] market. Currently, competitors compete on [List 3-4 standard industry features/metrics]. 

Identify 2 factors our industry currently takes for granted that should be completely eliminated, 2 factors that should be reduced well below standard, 2 factors that should be raised well above standard, and 2 entirely new factors that should be created. 

Output an 'ERRC' (Eliminate, Reduce, Raise, Create) Grid.